The role
The PR Senior Manager is a new role and will have responsibility for managing and developing public relations strategies that promote the Saffery brand nationally, help drive business development objectives, and strengthen our reputation. This individual will be an outstanding communicator who is able to work with stakeholders at all levels, providing counsel, helping to manage risk and managing PR outreach and strategy on a day-to-day basis.
This role can be based in any of our UK offices.
The responsibilities
Media strategy
- Develop and execute strategic media relations campaigns to enhance the firm's reputation and visibility in the trade, national and regional/local press,
- Identify, pitch and secure media opportunities across service lines, sectors and all UK offices,
- Working with a diverse range of stakeholders across the business to identify stories, commentary, opportunities and insights,
- Monitor, analyse and make recommendations on PR coverage, and
- Identifying, developing and supporting key media spokespeople for the firm’s various groups and practice areas.
Content creation
- Draft and edit various communication materials such as press releases, articles, case studies/deals, blogs and award submissions, and
- Manage approval process for all external PR content to ensure appropriate oversight.
Client/stakeholder management
- Act as the key point of contact for media enquiries, coordinating responses and managing messaging,
- Build and maintain relationships with key national, regional and trade journalists to secure meaningful coverage, aligned with objectives,
- Serve as a key point of contact for senior leaders and partners within the firm, providing strategic counsel and aligning PR strategy with business objectives,
- Providing media training to senior stakeholders and key fee earners,
- Working closely with digital and external marketing communication colleagues to help deliver integrated, multi-channel campaigns, and
- Working alongside external PR agencies.
Issues management
- Proactively manage and respond to potential issues or crises, working closely with the Head of Marketing and Marketing & Business Development Director, and
- Compile and update media relations crisis response playbook, in collaboration with senior stakeholders.
Reporting/monitoring
- Monitor industry trends, editorial calendars and competitor activity, and
- Track, analyse and report on PR activity and media metrics.
The team
We are a friendly, busy Marketing & Business Development Team, based across our offices throughout the UK. We support fee earner colleagues across our UK office network and overseas, providing an outstanding service to our internal clients. We offer support and advice on a wide range of activities relating to external marketing communications, internal communications and business development activities, and we support nine varied National Practice Groups via which the firm goes to market, from Private Wealth to Sports & Entertainment.
You
- A minimum of five years’ experience managing media relations within a professional services organisation – ideally within the accountancy sector,
- Experience of using media monitoring platforms to track, analyse and report to senior stakeholders,
- Ideally, CIPR or CIM qualified,
- Excellent verbal and written communication skills,
- The ability to build long-lasting relationships and work collaboratively both internally and externally,
- A proactive and positive attitude,
- A meticulous eye for detail,
- Strong IT and project management skills.
Reward and benefits
- A 35 hour working week with a hybrid working policy with the flexibility to work from home for up to three days per week (our core hours are 10-4)
- Excellent benefits including; contributory pension scheme, 25 days annual leave, Life Assurance cover and great flexible benefits and family friendly policies,
- Eligibility for the firm’s Profit-Sharing Plan, paid in December,
- Eligibility for the firm’s discretionary bonus scheme.
About us
Saffery LLP is an adviser to individuals and businesses across a range of sectors, providing market-leading accountancy, audit, business advisory, tax and VAT services. Founded in 1855, we are the UK’s 15th largest accountancy firm.
When you work with us at Saffery, you work with people who know your name, not just a job title. We’re a place shaped by friendly, intelligent people who are individually excellent and collectively exceptional. We’re committed to our clients, but also to our greatest asset – our people.
As a proud member of Nexia, a leading, international network of independent accounting and consulting firms, we’ve got access to local insight on a global scale.
Equality, Diversity & Inclusion
Equality, diversity and inclusion is a top priority for us. With our ED&I strategy, Everyone Belongs, we are building on our positive work culture and implementing initiatives to improve diversity and strengthen our equitable culture of inclusion, led from the top.
We hope you will apply to us, whatever your background, ethnicity, gender, age, sexuality, disability or neurodivergence, because individual differences equal collective strength. Built on values of excellence, integrity, enthusiasm and collegiality, Saffery is where Potential meets Personal.