The role
The Marketing Communications Assistant Manager supports the development and delivery of marketing communications activity that promotes the firm's brand, engages key audiences and supports business development objectives. Working under the leadership of the Senior Marketing Communications Manager, the role is responsible for coordinating communications campaigns, creating high-quality content and supporting the delivery of marketing plans across Saffery’s sector groups and service lines.
This role requires strong writing, content creation and campaign delivery skills, alongside the ability to build effective relationships with stakeholders across the firm. The successful candidate will work closely with colleagues across the wider marketing and business development function to ensure communications activity is delivered effectively, consistently and to a high standard.
Responsibilities
Marketing communications delivery
- Support the implementation of marketing communications strategies aligned to the objectives of the firm's sector groups, National Practice Groups and service lines.
- Support the development and delivery of communications plans and campaigns that enhance brand awareness, support business development initiatives and engage target audiences.
- Provide communications support and advice to internal stakeholders across the firm.
- Help ensure marketing communications activity is delivered on time, within agreed budgets and in line with business priorities.
Content and campaign management
- Draft, edit and proofread content to ensure it is accurate, engaging, audience-focused and aligned with the firm's brand standards and tone of voice.
- Coordinate the content pipeline process, from idea generation and editorial planning through to content creation, optimisation, distribution and promotion.
- Produce and coordinate content across a range of formats, including articles, blogs, case studies, podcasts, thought leadership reports, videos, adverts and PR activity.
- Act as a key editorial contact, helping to ensure all content produced by the firm is written to a consistently high standard.
- Ensure content is aligned with the firm's brand guidelines and digital optimisation best practice, including SEO, GEO and AEO principles.
- Support the delivery of multi-channel marketing campaigns, working with digital, social media, PR and business development colleagues to maximise impact and engagement.
- Draft award submission entries, working closely with lead partners.
Team support and collaboration
- Provide day-to-day support and guidance to junior members of the team, sharing knowledge, best practice and technical expertise.
- Assist in coordinating team workloads and priorities to support the effective delivery of projects and campaigns.
- Work closely with PR, design and digital specifically and other marketing specialists to deliver integrated marketing activity.
- Foster a collaborative and supportive team environment focused on quality, continuous improvement and professional development.
Reporting and insight
- Assist in preparing reports and performance insights to demonstrate effectiveness and identify opportunities for improvement.
- Use data, audience insights and campaign results to help optimise future communications activity.
- Support the evaluation of marketing communications activity against agreed objectives and KPIs.
Continuous improvement
- Keep up to date with developments in marketing communications, content marketing, SEO and digital marketing.
- Contribute ideas to improve communications processes, channels, tools and ways of working.
- Identify opportunities to improve content effectiveness, stakeholder engagement and campaign performance.
- Support the Senior Marketing Communications Manager in implementing best practice and continuous improvement initiatives across the communications function.
About you
- Preferably degree qualified in marketing, communications, journalism or a related discipline, or equivalent professional experience.
- Experience in a marketing communications, content marketing, PR or campaign delivery role is desirable.
- Outstanding written communication, editing and proofreading skills, with a proven ability to translate technical or professional subject matter into clear, engaging and audience-focused content.
- Excellent verbal communication and stakeholder management skills.
- Strong project management, organisational and prioritisation abilities.
- Strong understanding of content marketing, marketing communications and digital channels.
- Experience delivering marketing campaigns across multiple channels.
- Experience working with multiple stakeholders in a professional services or B2B environment.
- Ideally, some knowledge of content marketing, SEO/GEO/AEO and digital marketing best practice.
- Strong analytical skills and experience using performance data and insights to inform decision-making.
- Proficient in Microsoft Office and ideally familiar with marketing, design and analytics platforms.
- A proactive, collaborative approach with excellent attention to detail and a commitment to producing high-quality work.
Key attributes
- Strong content creator and editor with a passion for writing.
- Commercially aware and client focused.
- Highly organised and able to manage multiple projects simultaneously.
- Confident working with senior stakeholders and subject matter experts.
- Curious, adaptable and committed to continuous learning and improvement.