The role
The Marketing Communications Assistant supports the delivery of marketing communications activity that promotes the firm's brand, engages key audiences and supports business development objectives. Reporting into the Senior Marketing Communications Manager and working closely with the wider marketing team, the role is responsible for coordinating communication activities, creating and distributing content, and supporting campaigns across the firm's sector groups and service lines.
This is a hands-on role suited to an organised and enthusiastic individual with strong writing skills, excellent attention to detail and the ability to manage multiple projects simultaneously. The role offers the opportunity to develop expertise across content marketing, campaign delivery, digital communications and stakeholder engagement within a professional services environment.
Responsibilities
Marketing communications support
- Support the delivery of marketing communications plans and activities aligned to the objectives of the firm's sector groups and service lines.
- Assist with the planning, coordination and implementation of marketing campaigns and communications initiatives.
- Provide marketing communications support to stakeholders across the firm.
- Help ensure marketing activity is delivered on time and in line with agreed objectives.
Content creation and management
- Support the content pipeline process, helping to coordinate activities from idea generation and editorial planning through to publication and promotion.
- Write, edit and proofread content for a range of channels and formats, including articles, blogs, case studies, newsletters, emails, podcasts, videos, thought leadership reports and social media.
- Work with subject matter experts to develop clear, engaging and audience-focused content.
- Ensure all content is accurate, consistent and aligned with the firm's brand guidelines and tone of voice.
- Assist with the publication and promotion of content across digital and social media channels.
- Support SEO, GEO and AEO best practice in content creation and optimisation.
Campaign coordination
- Support the delivery of multi-channel marketing campaigns, collaborating with colleagues across digital marketing, social media, PR and business development.
- Assist with audience targeting, campaign scheduling and content distribution.
- Help coordinate campaign assets and ensure activities are delivered according to agreed timelines.
- Support event and webinar promotion where required.
Reporting and administration
- Assist with monitoring campaign performance and key marketing metrics.
- Help prepare reports and campaign summaries to demonstrate effectiveness and identify opportunities for improvement.
- Maintain marketing records, content schedules and campaign trackers.
- Support data collection and audience insight activities to help optimise future campaigns.
Stakeholder and supplier support
- Build positive working relationships with partners, directors and colleagues across the business.
- Liaise with external suppliers and agencies as required to support the delivery of marketing activity.
- Work collaboratively with colleagues across marketing and business development to ensure consistent messaging and brand standards.
Continuous improvement
- Keep up to date with developments in marketing communications, content marketing and digital marketing.
- Contribute ideas to improve communications processes, channels and ways of working.
- Support the implementation of marketing best practice across the communications function.
About you
- A recent graduate in marketing, communications, journalism or a related discipline, or equivalent professional experience.
- Excellent written communication, editing and proofreading skills.
- Strong ability to translate complex technical or professional subject matter into clear, engaging and audience-focused content.
- Good verbal communication and stakeholder management skills.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Understanding of content marketing, marketing communications and digital channels.
- Experience of creating or supporting marketing campaigns across multiple channels.
- Knowledge of social media and digital marketing best practice.
- Good analytical skills and an interest in using data and insights to improve performance.
- Proficient in Microsoft Office and ideally familiar with marketing, website, design or analytics platforms.
- Strong attention to detail and a commitment to producing high-quality work.
- A proactive, collaborative and enthusiastic approach to learning and development.
Key attributes
- Excellent communications and writing skills.
- Organised and detail-oriented.
- Eager to learn and develop marketing communications expertise.
- Comfortable working with a variety of stakeholders and subject matter experts.
- Positive, collaborative and adaptable.
- Able to balance multiple priorities while maintaining high standards of quality and accuracy.